Have you ever thought about network marketing systems and how sneaky they are about generating leads online?  This has nothing at all to do with dishonesty.  But it's definitely not the average "take a look at my business" approach.

See, on the front end the network marketing system presents things completely differently.  It provides real help and training for other people and their business.  That is how you generate leads.  Give me your name and email address and I'll send you, free of charge, information on how to grow your business.

That doesn't sound like a bad deal.  Actually, that sounds like a great deal.  One of the biggest factors in why people fail to make any money with their business is a lack of solid training.  Knowing the many marketing techniques available is one thing, but knowing how to use them effectively is a whole different story.

And now we get to the sneaky part.  While you provide them with training and help with their business, you slowly begin to forge a relationship.  They begin to expect and rely on your advice and help.  You become the expert and leader in their eyes.  You don't even have to be the one that is making those training videos or courses, as long as you provide a place where they can get them.  Every email they receive has your name on it.

And as that relationship grows and develops trust is born.  You are in the perfect place when that begins to happen.  This is exactly where the network marketing system is designed to come in and present your business.  They have come to know you and trust the information and training you provide, to the point of relying on you for that training.  Now your business is presented in terms of a solution instead of a proposition.  You are not selling something to that person, you are simply providing help to them in the form of a business opportunity.

Still doesn't sound very sneaky, does it?  However, understand that what you are doing here is purely psychological in nature.  Instead of being a salesperson trying to make money you are being a friend and a helper.  A person might see a commercial a dozen times and never pay attention to it.  But when a friend says this is a great product or service, they suddenly consider it.

Imagine that you are in need of someone to replace the engine in your car.  You come across three people that can do it for you.  But, one of those people come highly recommended by a good friend of yours.  If you are like most people you will choose the person that comes highly recommended, even without the facts and figures.

Mike Dillard said it best when he said that the easiest way to sell a drill is to teach someone how to make a hole.  Nobody begins with the thought that they need a drill.  They begin with the problem of needing to make a hole.  So then your job is to help teach them exactly how to make that hole (and on the sneaky side show them that your drill is the solution to their problem).

So, this type of lead system is a rather sneaky approach. Just remember, your job is to focus on building a relationship by providing value. What if the value part was taken care of for you? It has been and you can take advantage of it by visiting the ultimate Network Marketing System.